The Ocean Raised Us. Now it’s our turn. — WORLD OCEAN DAY

Every June 8th, the world pauses to honor its deepest, most life-giving force: the Ocean. 

And World Ocean Day……  is a calling. 

A call to remember that the seas are not limitless, that beauty needs protection, and that what we wear, even in paradise, carries consequences. 
San Lorenzo was born from a deep connection to the ocean. We play in it, breathe it, design beside it. Our collections are steeped in color stories from reef hues, sunset gradients, the curve of waves, and the legends whispered on the shore.

To speak of the ocean is to speak of everything at once. It holds the planet’s heartbeat. Its tides speak to the moon. Its salt rests in our blood. Its silence can heal what words cannot reach.

Beneath the surface, coral cities breathe, whales sing lullabies older than our maps, and currents carry stories across hemispheres. Cultures rose by its edge. Civilizations crossed its swells.

In Hawai‘i, the ocean is not “out there.” It is part of the family.
So when World Ocean Day comes around for our San Lorenzo Family, this isn’t another sustainability blog.

It’s personal.

Conversations around saving our Ocean 

The ocean isn’t just a pretty backdrop for your kini pics, it’s the boss of the planet and it runs the show. It makes over 50% of the oxygen we breathe, swallows a good chunk of our carbon mess, keeps the climate in check, feeds entire nations, and inspires legends, languages, and that deep pull we all feel toward the sea.

Instead of receiving appreciation we have …. “Dumped plastic. Overfished her. Bleached her reefs. Soaked her in runoff. Left microfibers in her tide. Drilled her, spilled on her, mined her, heated her up, made her acidic” while turning a blind eye to her sickness. 

In 2008, the UN finally made it official: World Ocean Day became the international “get-it-together” reminder. For governments. For industries. For every one of us who’s ever taken a deep breath by the beach and felt human again.
Because without the ocean, there’s no vibe. No balance. No future.

World Ocean Day was created not to remind us of beauty, but of urgency.
This day is a breath in the middle of noise. A collective inhale. A moment to remember what sustains us, and to consider how we sustain it in return.

The Ocean doesn’t vibe with fast fashion.

And San Lorenzo isn’t in the business of fast anything 

Behind every cheap bikini is a mess no tide can wash away and microplastics in the waves, toxic dye in the runoff, and a trail that leaves coral gasping and marine life tangled. Most swimwear is made from virgin synthetics which means fabrics that never truly disappear, just breaks into smaller pieces that float around forever. That $25 swimsuit? It’s not just poor, cheap mass production, but stays with us forever in the worst way.

When San Lorenzo was born, we designed for angels who told stories about the Ocean.

We’re in the business of reverence for culture, for women, and for water. Our SL swimwear is handmade in Brazil by skilled artisans, not churned out in high-turnover factories. We work with limited-run collections that tell stories, and flatter your angelic curves. We don’t care for trends.

And most importantly, we are proud to use Amni Soul Eco®️ the world’s first biodegradable polyamide yarn, a revolutionary textile that finally offers ocean-conscious women a choice. 

This buttery-soft microfiber blend offers the durability and support of traditional swimwear fabrics without the centuries of pollution. In anaerobic landfill conditions, it begins to break down in just over 5 years which is a massive leap from the 100 – 400 years typical synthetics take.

It’s also:

• UV resistant (UPF 80+): Protection for your skin and for your suit.
• Stretch + Wet technology: Designed for movement, surfing, lounging, and play.
• Long-lasting wear: Meaning fewer replacements, fewer waste cycles, and less overproduction.

At SL, we are slow fashion in motion, a commitment to craftsmanship, longevity, and circular thinking.

“Our values don’t come from boardrooms. They come from beaches”- SL

From the Pacific itself.

At San Lorenzo, we were raised by tides. From the teachings of Hawaiian culture, where the ocean is not a resource, but a relative. Kanaloa, the Hawaiian god of the ocean is a force of both mystery and protection. And in Hawai‘i, we don’t turn our backs on who we are. The islands have taught us that the way we live matters. And that includes the swimsuits we wear.

Every time you choose San Lorenzo, you choose to: 

• think bigger and deeper about your own lifestyle
• support responsible production and living wages
• wear innovation—not pollution of the earth
• protect the very waters that nourish your soul
• step into our ancestry. Into the heart of the ocean itself

We are all guardians of the Ocean

We believe that a bikini should be a beautiful reflection of your values. Of connection. Of stewardship. Of balance. 

Our customers are the heartbeat of everything we do. They inspire us daily with their confidence, creativity, and unapologetic love for life. From the way they style our bikinis on sun-soaked adventures to the kind messages they send after unwrapping their orders, their energy fuels our passion. 

They don’t just wear our pieces, our SL customers champion our brand, share our story, and stand with us in our mission for mindful fashion. Seeing our swimwear become part of their memories, vacations, beach days, girls’ trips, and self-love moments is the greatest reward. We’re endlessly grateful for the way they show up for us, hype us up, and turn our bikinis into something bigger than fashion, it’s a shared vibe, a movement, a connection.

Choosing the kind of world we want to leave behind for the next surfer girl, the next baby honu, the next coral bloom. It begins with one choice. One bikini. One ocean. One you.

The ocean raised us. And we need to learn how to care for it in return.