After decades of creating swimwear and learning what women genuinely love to wear, what they feel good in, what they pack when they're going away and, perhaps most importantly, what they end up wearing over and over again, we realised that three of our most iconic styles had become best sellers for a reason. They are the styles that keep coming back, the ones that seem to have a life of their own in people's wardrobes, and the ones we hear about again and again.
“These were the ones that always make the suitcase”
And when you look at them together, there was one thing they all had in common that felt almost too obvious to ignore: the silhouette of black.
There is just something about a black bikini that you don't have to think about too much. You can throw it into your suitcase at the last minute and know that it is going to work with whatever else you've packed, whether that's an oversized white shirt, a pair of jeans, a linen skirt, your favourite gold jewellery or absolutely nothing at all. Black has always had that slightly more sophisticated, slightly more expensive feeling to it, and we think that's why women instinctively return to it. It doesn't really belong to one season or one trend, and it doesn't ask you to build the rest of your holiday around it; it just works.
So rather than create something new for the sake of creating something new, we decided to put together the three iconic styles that we know you already love and make them in the one colour that we know you'll always come back to.
Introducing MIDNIGHT MUSE — THREE ICONS. ONE FOREVER COLOUR.
MIDNIGHT MUSE isn't really about a particular destination or even a particular time of day. It's about a girl who is open to whatever happens next, and I think we all know that feeling when you're away somewhere and suddenly the day doesn't quite go according to plan. You might have started the afternoon on the beach, then someone suggests going somewhere for a drink, which turns into dinner, which turns into a night out, and before you know it you're driving through the night with your friends, the windows down, the music playing, and nobody is particularly interested in going back to the hotel yet.
Or maybe you're somewhere completely unfamiliar and you've spent the day walking around a new city, listening to another language, discovering little restaurants, galleries, stories and pieces of history, and then you find yourself swimming somewhere beautiful at midnight because, well, why not?
That's the spirit of MIDNIGHT MUSE.
It's about freedom and adventure, but it's also about having a certain confidence in the things you choose to take with you. We have always been inspired and loved the girls who travel light, not because they don't care about what they wear, but because they know exactly what they love and they don't need twenty options to feel good. They have the few things that work, and they know they'll reach for them every time.
A great black bikini is one of those things. It's the piece you put into your travel bag almost without thinking because you already know it is going to earn its place there. 
THE CLASSIC BLACK STYLES. DONE RIGHT.
We couldn't make this collection without our CLASSIC TRIANGLE TOP + THIN BRIEF BOTTOM, because there is a reason the classic bikini has remained a classic for so long. The triangle shape is one of those silhouettes that just makes sense on the female body; the halter tie gives you the ability to adjust the fit and support your chest, while the simple brief keeps everything clean and uncomplicated. It has been around for generations because it works, and when something works that well, you don't need to reinvent it every season.
What makes ours different is our design perfected over the years, the way we make it and the way we think about what you're actually buying. We've been making and perfecting our cheeky brief shape for over a decade, and our swimwear is handmade rather than mass-produced and churned out by machines simply to meet a production number. We use 100% sustainable fabric that is incredibly soft against the skin, much more comfortable than many of the synthetic fabrics traditionally used in swimwear, and made with longevity in mind.
Contourn Cup Top and Thin Tie Side Bottom
Because we really do believe you are what you wear, and we think what you wear should be something you can love for a very long time rather than something that feels disposable after one season.
Then there is the CONTOURN CUP TOP + THIN TIE SIDE BOTTOM, which we know so many girls love because it gives you that little bit more support around the bust while still keeping the whole thing feeling minimal and sexy. The cup creates a beautiful shape, and the thin tie sides mean you can actually adjust the bikini to your body rather than having to make your body fit the bikini. You can wear the bottoms lower on the hips or pull them up to create more shape and length through the leg, and the cheeky cut gives you that barely-there feeling without losing the ability to make it feel like your own.
Plunge Cut Out Monikini One piece
And then, because we couldn't possibly make a collection of our best-loved black swimwear without it, there is the PLUNGE CUT OUT MONOKINI ONE PIECE.
This is the one that has always felt like more than just swimwear. The plunge runs from the halter neck through the centre of the chest and down towards the belly button, creating that dramatic cut-out that makes the silhouette feel incredibly feminine, while the adjustable sides allow you to wear it higher on the hip or lower, depending on how you want it to sit.
But what we love most about this one is that you don't necessarily have to think of it as a one piece.
Put it on with jeans and suddenly it's a top. Throw a skirt over it and you're ready to leave the beach. Wear it under an oversized shirt and you've got something that feels completely effortless, and then, of course, when you are actually by the water, it becomes the swimwear it was designed to be.
That versatility is really at the heart of this collection.
MIDNIGHT MUSE was created for the girl who throws a few things into a bag and goes, knowing that somewhere between dusk and midnight and then midnight and morning, something unexpected is probably going to happen.
And when it does, she wants her bikini to be ready.
MIDNIGHT MUSE.
An edit of the pieces we have watched women return to again and again, brought together in the one colour that has never really needed an introduction. Three iconic silhouettes, made to be worn endlessly, taken everywhere and lived in properly.
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